Marie Taillard

Marie Taillard is L’Oréal Professor of Creativity Marketing and Associate Dean of Executive Education (UK) at ESCP Business School.  She teaches across a wide range of graduate and executive programmes including customised programmes for global corporate partners in sectors ranging from technology and pharmaceuticals to beauty, luxury, and fast-moving consumer goods.

Professor Taillard is also a certified Executive Coach and works with senior executives from around the world.

Prior to starting her academic career, Professor Taillard held senior marketing positions in the travel and hospitality sectors in the United States.  She holds a BA and an MA in Linguistics from the University of Southern California, an MBA from Columbia University’s Graduate School of Business, and a PhD in Linguistics from University College London.

As a social scientist with a focus on language, culture and cognition, Professor Taillard conducts cross-disciplinary research that ranges from marketing and consumer behaviour to creativity, organisational behaviour, change management and digital transformation.  Her work has been selected for presentation and publication in the most prestigious international marketing and management conferences and journals.

Professor Taillard brings innovative pedagogical approaches to the classroom and blends professional experience and academic thought leadership in her teaching.

Professor Taillard is the co-author of “Digital Makeover, How Global Beauty Giant L’Oréal Put People First in Driving Digital Transformation” (Wiley, 2021).

Professor Taillard is a citizen of France and the USA, and lives primarily in London with her husband, an independent film producer.