Joost Rietveld

Joost Rietveld is an Associate Professor of Strategic Management at the UCL School of Management, University College London.

His research interests are at the intersection of technology strategy and innovation management. His work seeks to understand how inter-organizational dynamics, including platform-complementor relationships, alliances, and mergers and acquisitions, affect product-level outcomes. He is also interested in how digitization facilitates new and innovative ways of doing business including the freemium and platform-based business models.

He has done extensive research in the video game industry after having worked as a strategic manager and consultant for several years prior to entering academia.