Annabelle Gawer

A world-class academic pioneer in platform strategy, Prof Annabelle Gawer is a thought leader and expert advisor on the business of digital platforms and platform-based innovation ecosystems. Professor Gawer was elected as a Fellow of the British Academy in 2023. Author of 40 articles and 4 books on platforms including The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power with M Cusumano (MIT) and D Yoffie (Harvard Business School) (2019) and Platform Leadership with Michael Cusumano, her 2021 study Online Platforms: Economic and Societal Effects (with N Srnicek) was published by the European Parliament. Her Google Scholar profile indicated over 27,500 citations as of October 2024.

Prof Gawer was appointed an independent digital expert for the UK Competition and Markets Authority in 2023 to help ensure fair competition in digital markets. She has advised the European Commission on the regulation of online platforms as an Expert Member of the European Commission’s Observatory of the Online Platform Economy (2018-2021). She has also advised the UK Parliament House of Lords, the UK Government, and the OECD. She regularly consults for major international corporations on platform and ecosystem strategy.