Eleanor Tucker

Elle (Eleanor) is a former newspaper and magazine features writer and advertising creative. She worked in award-winning marketing agencies before becoming a writer for world-renowned media groups such as the Guardian and the BBC commentating on health, society, sustainability, tech and lifestyle. She co-founded the first communications agency to focus on the sharing economy, then a trailblazing marketing agency specialising in two-sided marketplaces. Passionate about the potential of online platforms to democratise, empower communities and help us live more sustainably, Elle now speaks, writes and advises on gig and sharing economy models – working internationally in this space helping start-ups and scale-ups to launch, grow and thrive. Originally from Oxford, England, Elle was educated at Edinburgh University in Scotland, where she now lives with her husband and two children.