AI’s next phase demands Collective Intelligence

As artificial intelligence accelerates from productivity tool to general-purpose technology, leaders across sectors are grappling with questions that extend far beyond software choices or pilot projects. AI is reshaping how organisations operate, how value is created and how risk is distributed – often faster than existing structures can adapt.

Major transformation, many questions

Developments in AI are beginning to coalesce around several major trends, as Benoit Reillier, co-founder of Launchworks & Co, observes. He points to three areas that he sees taking shape today:

• Scaled cognition: intelligence is no longer a scarce resource, but abundantly available.
• Physical/digital convergence: digital systems are increasingly influencing our physical world.
• Governance and alignment: human centricity, safety, fairness, sustainability and trust need to be protected.

The questions before us are many: “How do we harness [an abundance of cognition]? What should our kids study? What do we need to do to stay relevant? How do we keep up? Which policies would protect us from harm while enabling innovation? How do we ensure that we get the right outcomes?” asks Laure Claire Reillier, Benoit’s fellow co-founder and COO of Launchworks & Co. “These are not questions that one individual or even one organisation, irrespective of its size, can really answer. These are questions that we need to address collectively.”

Shaping AI’s future, together

Together with a focussed group of professionals, Launchworks & Co is a founding member of CollectiveIntelligence.AI, an organisation created to tackle these challenges collaboratively.

The influence of AI will extend across every sector of the economy, and the implications are profound. “We all need to prepare for transformative AI: individuals, organisations and institutions, together,” Laure says.

Individuals are facing new tools and uncharted career paths. Organisations have to make choices about strategy, talent, governance and technology. And institutions and policymakers have to develop effective regulatory responses, even as the technology continues to change rapidly.

CollectiveIntelligence.AI is a response to this shared challenge: a space where diverse stakeholders can learn from one another, collaborate on real-world problems and help practically shape how AI evolves.

Introducing Collective Intelligence.AI

Bringing together experts, organisations of all sizes, policymakers and institutions, the mission of CollectiveIntelligence.AI is threefold:

1. Learn – build a clear picture of AI’s current and emerging capabilities, as well as its limitations and risks.
2. Collaborate – foster cooperation, share what works and develop practical solutions grounded in real experience.
3. Shape – contribute to informed and balanced policy and governance discussions, helping ensure that AI evolves in ways that are sustainable, responsible and beneficial to all.

According to Laure, members of CollectiveIntelligence.AI will have access to a dedicated platform with:

• real-time discussions with AI practitioners and experts,
• exclusive resources, research and case studies,
• member-contributed insights and experiences,
• working groups for specific AI challenges, and
• direct access to thought leaders and researchers.

The online community space is particularly designed to be practical and hands-on: a place for practitioners and stakeholders to share the responsibility of understanding and guiding the AI transformation.

New reports: how AI is changing search and discovery

“One of the first topics that Collective Intelligence for AI looked at was how to navigate the transformation of digital discovery,” Laure shares. With agentic AI set to expand, online search becoming conversational and information moving in new ways, digital discovery is changing. Organisations of all stripes will need to figure out how to be found online when the SEO playbook no longer applies.

CollectiveIntelligence.AI has also released a new report with practical recommendations for organisations to rethink their strategies for digital discovery. Based on practitioner insight, research and community discussion, the report is a blueprint for further investigations to come.

Collective Intelligence community expansion coming soon 

While CollectiveIntelligence.AI is in beta, community expansion is happening gradually, but anyone interested can register for updates and future invitations to contribute. From policymakers and product leaders to researchers and responsible-tech advocates, a multitude of perspectives are needed to help the group learn, collaborate and shape transformative AI effectively.

The AI transformation is inevitable. CollectiveIntelligence.AI exists to make sure it is shaped deliberately – through shared understanding, collective responsibility and choices that lead to a future worth building.

Join Platform Leaders for much more

CollectiveIntelligence.AI shared their new report with in-person attendees at the Platform Leaders conference on 18 November 2025 in London, organised by Launchworks & Co. Catch up with videos and articles at the Platform Leaders website and join the community to keep up with the latest news. You can watch the full event by playing the video below.